Noona Nafousi helps senior executives and their teams move from pressure to self-leadership: identity, nervous system regulation, and communication that holds when the stakes are highest.
Noona Nafousi is the founder of Neo Noor, a Master NLP Practitioner and certified hypnotherapist with over 20 years alongside senior executives, first in the boardroom, now helping them stay standing in it. Her practice is built on one belief: the way you lead others is a direct reflection of the way you lead yourself.
Blending NLP, neuroscience and hypnotherapy with hard commercial experience, she has worked through her signature method, the Limitless Leadership Code, with 129 CEOs and executives and counting: cleaning up the inner dialogue, regulating under pressure, and turning what broke you into what builds you.
Audiences leave with tools they use the next morning, not just applause on the night. She holds a BSc in Economics from SOAS and an MSc in Psychology from Oxford Brookes, and speaks English and Arabic.
"Noona doesn’t just coach you, she rewires the patterns running underneath how you lead. A shift from leading like a gladiator, fighting every battle alone, to leading like a general: composed, strategic, commanding the room without gripping it."
"What stood out most was her ability to balance empathy with honest challenge. She creates a space where you feel supported, whilst also helping you confront the things that may be holding you back."
"Noona met me at my lowest, yet it was the place I was learning the most. For the first time in a very long time I have clarity, vision, direction and belief in my abilities."
"It was truly an amazing session that we had with Coach Noona at our EY office. She has a unique way of connecting with people by understanding the different challenges they face both personally and professionally. She simplifies complex concepts and explains them in an engaging way. She also went above and beyond by providing materials and booklets we can continue to use. I highly recommend her."
"I just wanted to sincerely thank you for your intervention yesterday. Your words truly resonated with the audience, several colleagues shared how deeply they were touched and inspired by your story. It was a powerful moment, and I'm truly grateful you were part of it. I look forward to further collaborations in the future. Thank you again for your presence and for the impact you made."
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